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What the heck is an Ontology?
Thoughts

What the heck is an Ontology?

Is Palantir onto something, or are they just blowing hot air? You may have heard the term Ontology, and why leading businesses rely on them to build trustworthy data models. Recent advances in LLMs have made it possible for startups and enterprises alike to build flexible, reliable semantic layers faster
25 Sep 2025 5 min read
Fast Data with Entropy or Clean Data with Compromise?
Thoughts

Fast Data with Entropy or Clean Data with Compromise?

In the fast-paced world of modern organizations, data is both a goldmine and a puzzle. Every team wants answers, and they want them yesterday. Yet as demands for analytics grow, so does the complexity of managing data. Systems fragment, definitions diverge, and chaos ensues, we’ll call that entropy in
25 Sep 2025 6 min read
Is AstroBee a Business Intelligence Tool?
Thoughts

Is AstroBee a Business Intelligence Tool?

The term “Business Intelligence” was first used in 1865 by a writer named Richard Millar Devens to describe how a 19th‑century banker used data to gain a competitive advantage. Etymology is funny. When someone asks us if AstroBee is a BI tool, I think Richard Millar Devens would say
25 Sep 2025 3 min read
Semantic Drift: How to Build Institutional Memory into your Data Stack
Thoughts

Semantic Drift: How to Build Institutional Memory into your Data Stack

It always starts the same way. A dashboard looks off. Maybe the churn rate spiked unexpectedly. Or the LTV curve flattened when it shouldn’t have. An analyst is tasked with figuring out what happened. They retrace the query. They check the join. They pull the raw tables. Nothing is
25 Sep 2025 5 min read
The Gap in the AI-Native Data Stack
Thoughts

The Gap in the AI-Native Data Stack

When people talk about applying LLMs to the modern data stack, they usually focus on the analytics layer. That makes sense. The analytics layer is the part most people are familiar with, where tools like Power BI, Tableau, and Looker live. These tools sit on top of data that’s
25 Sep 2025 3 min read
Kimball Star Schema vs Palantir’s Ontology
Thoughts

Kimball Star Schema vs Palantir’s Ontology

Here’s a joke I thought of: Q: What does the father of data warehousing have in common with a $300B analytics powerhouse named after a Lord of the Rings spying device? A: Both of them defy the star schema paradigm and encourage you to model your data top-down, in
25 Sep 2025 3 min read
How ontologies drive proactive insight discovery
Thoughts

How ontologies drive proactive insight discovery

Most data teams need to balance two opposing priorities in the tools they provide business stakeholders: accuracy of insights and breadth of data availability. Typically, you can not maximize one without sacrificing the other. The holy grail of the “text2sql” and “chat with your data” space is to break the
25 Sep 2025 3 min read
Where MCP falls short: data integration in the AI world
Thoughts

Where MCP falls short: data integration in the AI world

Connecting to disparate source systems is a solved problem. Tools like FiveTran, AirByte, and merge.dev sink thousands of hours of engineering work into supporting connectors to every software system on the planet, and most teams who supporting 1,000s of connectors can use one of these tools under the
25 Sep 2025 3 min read
From ETL to ELT and Back Again: Transformations in AI Token Space
Thoughts

From ETL to ELT and Back Again: Transformations in AI Token Space

Everyone and their grandmother nowadays knows about ETL (extract-transform-load). Whoever ran that category creation push did a great job, because it’s become the household name for “any process that puts data into the data warehouse”. There’s even a concept of Reverse ETL, which has nothing to do with
25 Sep 2025 4 min read
How much SQL can your Text-to-SQL SQL?
Thoughts

How much SQL can your Text-to-SQL SQL?

The idea of “democratizing data” in enterprise settings has existed for a while. It’s taken different forms over the years such as self-service BI tools, better access to data teams, and more recently, text-to-SQL AI assistants. Still, the core concept has remained consistent: “Your business needs data to operate,
25 Sep 2025 6 min read
How AstroBee helps real estate agents win more clients
Use Case

How AstroBee helps real estate agents win more clients

If you are a real estate agent, your data is probably scattered across too many places: Listings live in the MLS, Zillow, and Redfin, Leads and contacts are stored in a CRM like Follow Up Boss or Salesforce, Documents are in DocuSign or Dropbox, Marketing data is in Facebook Ads,
25 Sep 2025 3 min read
How AstroBee helps recruiters see the full picture
Use Case

How AstroBee helps recruiters see the full picture

If you work in recruiting, you know the struggle: Candidate applications sit in Greenhouse or Lever, Sourcing lives in LinkedIn Recruiter and Gem, Employee history is in Workday or BambooHR, Interview feedback is scattered across Google Docs and Slack When you want to answer a simple question like “Which sourcing
25 Sep 2025 3 min read
How AstroBee helps startups without a data team
Use Case

How AstroBee helps startups without a data team

If you’re running a startup, chances are your data lives in a bunch of different tools: Leads in HubSpot or Salesforce, Revenue in Stripe, Product activity in your app database, Support tickets in Zendesk The problem? None of it talks to each other. To answer even simple questions like
24 Sep 2025 2 min read
How AstroBee helps BDRs work smarter
Use Case

How AstroBee helps BDRs work smarter

If you’re in a BDR role, you probably know this frustration: Prospects and accounts live in Salesforce or HubSpot, Outreach sequences run in Outreach or SalesLoft, Conversations are logged in Gong or Chorus, Contact info is scattered across LinkedIn Sales Navigator None of it talks to each other. When
24 Sep 2025 3 min read
How AstroBee helps PMs build better products
Use Case

How AstroBee helps PMs build better products

If you’re a product manager, you probably know this pain: Usage data lives in your product database or analytics tool, customer feedback is scattered across Zendesk, Intercom, and Slack, feature requests are tracked in Jira or Notion, revenue impact is buried in Stripe or Salesforce None of it talks
24 Sep 2025 2 min read
How AstroBee simplifies analytics and powers agents
Use Case

How AstroBee simplifies analytics and powers agents

If you’ve ever tried to pull together a campaign performance report across multiple tools, you know the pain. Leads live in HubSpot or Salesforce, Revenue data is in Stripe, Engagement metrics are in Google Analytics, Support feedback is in Zendesk. Each system is its own little island. Stitching them
24 Sep 2025 2 min read
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